After my last post, I recently read of yet another magazine saying goodbye. O at Home.
It seems when a company happens upon tough times, it often seems advertising is one of the first areas to cut back. But if you have a good product, or have developed a new product, shouldn’t it be just the opposite? Shouldn’t you be showing consumers through your advertising how they can’t live without their product or services during tough times? Or is there just a lot of pointless, useless stuff out there? Your thoughts?